Google has updated its Local Service Ads Guarantee to include new AI tools that help match customers with local businesses faster and more accurately. The change aims to make it easier for people to find trusted service providers like plumbers, electricians, and cleaners in their area.
(Google’s Local Service Ads Guarantee Uses AI to Match Customers.)
The AI system analyzes customer requests and business profiles to suggest the best matches. It looks at things like location, availability, ratings, and the type of service needed. This helps reduce the time people spend searching and increases the chance they connect with a qualified professional.
Businesses enrolled in Local Service Ads must pass Google’s screening process, which includes background checks and license verification. The program also offers a money-back guarantee if customers are not satisfied with the service they receive. With the new AI feature, Google says it can better ensure that only relevant and reliable businesses appear in search results.
Early tests showed that users found what they needed quicker and were more likely to book a service. Local businesses reported higher-quality leads and fewer mismatched inquiries. Google plans to roll out the update to all eligible markets in the coming weeks.
The company emphasized that the AI does not replace human judgment. Instead, it supports better decisions by organizing information clearly and highlighting the most suitable options. Customer privacy remains a priority, and no personal data is shared without consent.
(Google’s Local Service Ads Guarantee Uses AI to Match Customers.)
Local Service Ads have been available in the U.S., Canada, and parts of Europe. Google expects the AI upgrade to improve user experience across all regions where the service operates. Businesses interested in joining can apply through Google’s Local Services platform.
