Major companies now use Twitter for corporate social responsibility work. Brands see the platform as a key tool for public outreach on important causes....
Major brands report fake accounts inflating Twitter ad results. Companies see unusual activity in campaign metrics. Many suspect automated bot networks. These bots appear...
Researchers discovered celebrities' Twitter posts help study public reaction to new rules. A university team examined tweets from famous people with big followings. They...
Companies now study celebrity Twitter activity for business insights. Major brands and research firms track these interactions daily. They look at likes, shares, and...
Twitter Launches Interest Map for Accurate Recommendations. San Francisco, CA — Twitter introduced a new feature called Interest Map. This tool aims to improve...
