TikTok Tests New ‘Virtual Fitting Room’ Feature to Enhance Shopping Experience. The platform announced a trial of an augmented reality tool allowing users to preview clothing items digitally before purchase. The feature aims to bridge online shopping with real-world fit concerns. Currently tested in select markets, the tool uses AI to map body dimensions and simulate how garments look on individuals.
(Tiktok Tests New Feature Of ‘Virtual Fitting Room’)
Users take a photo or select one from their gallery. The AI analyzes body shape and posture. Clothing items from partnered brands appear over the image. Shoppers adjust sizes or styles with a slider. Colors and patterns update in real time. The feature supports accessories like hats and jewelry. TikTok stated the goal is to reduce returns and boost buyer confidence.
Brands gain access to a new marketing channel. Interactive try-ons may increase engagement. Early tests show users spend more time exploring products. Retail partners report higher conversion rates compared to static ads. TikTok plans to integrate the tool directly into shoppable videos. Users could try items featured in content without leaving the app.
A TikTok spokesperson said the feature reflects evolving consumer expectations. Shoppers demand immersive experiences. The company sees virtual try-ons as key to staying competitive. Feedback from initial tests will shape the final version. No official launch date is confirmed.
The move follows similar efforts by Instagram and Snapchat. TikTok’s version emphasizes accuracy and ease of use. Privacy concerns are addressed by processing data locally. User images are not stored after sessions.
Fashion brands express optimism about the tool’s potential. Smaller labels hope it levels the playing field against larger retailers. TikTok’s algorithm could highlight niche products based on user preferences. The platform continues expanding its e-commerce capabilities. Recent additions include live-stream shopping and product tagging.
(Tiktok Tests New Feature Of ‘Virtual Fitting Room’)
Testing remains limited to specific regions. Global availability depends on user response and technical adjustments. TikTok encourages testers to share feedback through in-app surveys.
